The Decora Company Celebrates Milestone Achievement: Shopify 10,000 Orders Award!

Today marks a defining moment in our journey — one we are both humbled by and deeply proud of:

The Decora Company has officially surpassed 10,000 Shopify orders.
A milestone that represents far more than a number — it embodies customer trust, product excellence, and six years of unwavering dedication.

When we launched on Shopify back in 2018, we were a small, passionate team with a clear mission:
bring premium Italian decorative coatings to North American homes, studios, and professional applicators.

We knew the industry was ready for something new — something elevated.
But even we couldn’t have predicted the extraordinary growth that would follow.

Today, as we hold the Shopify 10,000 Orders Award in our hands, we pause to reflect on the story behind it. This achievement belongs to our customers, our partners, our applicators, and the small but dedicated team who have built The Decora Company into a trusted name in the world of Venetian plaster and specialty coatings.

What This Milestone Means to Us

Reaching 10,000 orders is not merely a sales benchmark — it is confirmation that our vision resonates deeply with the people we serve.

To us, this milestone represents:

Customer Trust

10,000 orders means 10,000 moments where customers believed in the quality of our products and the reliability of our service.

Validation of Product Quality

Our growth confirms what we’ve always believed:
premium materials create premium results, and clients recognize that difference.

A Strong & Growing Community

Designers, homeowners, contractors, and applicators have turned to us for guidance, inspiration, and dependable materials — and we’re honored by that trust.

A Foundation for the Future

This milestone strengthens our commitment to innovation, expansion, and supporting the next generation of decorative coating professionals.

The Products That Built Our Success

Our growth has been shaped by the timeless beauty and performance of our best-selling decorative coatings.

Our most ordered product families include:

1. Venetian Plaster

The heart of our brand — from classic smooth lime finishes to deeply textured Italian walls.

2. Marmorino Fine

Known for its refined grain and elegant movement, Marmorino Fine became a top choice for designers seeking sophisticated, soft-sheen luxury.

3. Marmorino Classico

A true representation of traditional Venetian craftsmanship with rich, earthy textures.

4. Stucco Veneziano

Loved for its glossy, marble-like finish — an artisanal wall finish that continues to captivate.

5. Concrete Art

Our modern, urban-textured finish that helped homeowners and businesses achieve architectural concrete aesthetics without heavy construction.

These products represent the craftsmanship, detail, and artistry that have become synonymous with The Decora Company.

The Challenges We Overcame on Our Journey to 10,000 Orders

Growth is never linear — and ours certainly wasn’t.
But every challenge strengthened us.

Inventory Management

Managing inventory for dozens of finishes, color bases, and product families required constant refinement. Today, our systems are faster, smarter, and more accurate.

Color Matching Excellence

Custom color requirements pushed us to develop a more advanced color lab and strict quality-control processes — ensuring consistency and precision.

Scaling While Maintaining Quality

We expanded rapidly in microcement and decorative coatings, but our commitment to quality never wavered.

These challenges helped shape the company we are today:
more efficient, more reliable, and more creative than ever before.

Innovations That Helped Us Grow — And Will Shape Our Future

To keep up with demand and continue supporting professionals and homeowners nationwide, we introduced several groundbreaking improvements:

1. Custom Color Service

We launched a premium custom color program that allows clients to go beyond standard palettes.
 This service became one of our biggest growth accelerators.

2. Expanded Sample Program

We widened our sample selection so clients could see and feel every product before making decisions — key for designers and homeowners seeking confidence in their finish selections.

3. Opening Decora Showrooms

We opened physical spaces where customers and franchisees could explore full-size installations, touch real textures, and receive expert guidance in person.

4. Faster Delivery & Improved Logistics

Project timelines are sacred — and we improved our fulfillment process to ensure our materials arrived quickly and safely.

5. Training Videos & Educational Content

We created training materials to help applicators, contractors, and franchisees maintain high-quality standards and grow their craft.

6. Launching the Decora Studio Franchise

Perhaps our boldest innovation yet —
a scalable franchise model combining a showroom, training center, and decorative coating studio.

This franchise opportunity has quickly become a cornerstone of our national expansion strategy.

A Customer Success Story (Fictional But Inspired by Real Clients)

Among the thousands of orders we’ve fulfilled, one story stands out — because it captures the heart of what The Decora Company represents.

Meet Daniel — A Contractor Who Transformed His Business

Daniel, a contractor from Arizona, discovered Venetian plaster during a renovation project. Intrigued by the finish, he ordered:

• Marmorino Fine

• Stucco Veneziano

• Concrete Art

• and several training videos
  

After practicing on sample boards, Daniel began applying these finishes for clients — and the response was immediate.

His business evolved from:

❌ traditional drywall painting
into
✔ premium decorative finishing with far higher profit margins.

He later joined our Decora Studio Franchise program, opening a showroom in his city where designers, builders, and homeowners could explore Italian decorative coatings firsthand.

Daniel often tells us:

“The Decora products didn’t just improve my craft — they transformed my entire business.
I went from being a contractor to being a specialist, an artist.”

Stories like Daniel’s remind us that the Decora community is built on connection, creativity, and opportunity.

A Milestone Built by a Small, Dedicated Team

Behind every order, every custom color, every shipment, every showroom installation, there is a small but committed team working with passion and precision.

This milestone belongs to them, too:

• our fulfillment and logistics team

• our color lab technicians

• our customer support specialists

• our designers and consultants

• our operations and franchise leadership

• and every person who has helped shape The Decora Company into what it is today
  
  

We are incredibly proud of what we’ve created together.

Looking Forward: The Future of The Decora Company

The 10,000-orders milestone is not the end — it is the foundation for the next chapter.

Our vision for the future includes:

✔ Expanding to New Markets

Bringing Decora products and franchises to more U.S. cities and international regions.

✔ Introducing New Products

Innovative lime-based coatings, microcement systems, metallic effects, and next-generation decorative finishes.

✔ Strengthening the Decora Studio Franchise Network

Creating opportunities for entrepreneurs to build successful, design-forward businesses.

✔ Scaling Distribution

Faster shipping, more fulfillment locations, improved customer convenience.

✔ Continuing Our Commitment to Quality

Every product batch, every color match, every shipment — all held to our highest standards.

We see a future where Decora Studios become the creative hub for decorative coatings across North America.

Thank You for Being Part of Our Journey

To every customer, designer, contractor, applicator, franchisee, and supporter:

Thank you.

Your trust made this milestone possible.

Your projects inspired us.

Your creativity pushed us to innovate.

Your loyalty strengthened our brand.

As we celebrate this achievement, we also celebrate you — the Decora community.

Join Us in the Next Chapter

Whether you’re:

• upgrading your home

• designing a new space

• training as an applicator

• or considering joining our franchise network
  

…we’re ready to help you bring beautiful, artisanal design to life.

Explore our flagship Venetian plasters and decorative coatings.

Visit a Decora showroom or franchise location.

Or connect with us about becoming a Decora Studio franchise partner.

The future is bright — and we’re just getting started.