How much does Venetian plaster, microcement or decorative paint cost per square foot? This guide gives the material cost per square foot for our best-selling San Marco finishes, worked out from our live prices and the coverage in each product's technical data sheet. Prices checked November 2026.
Material cost only. These figures cover the product itself — not primer, tools, wax or sealer, and not labour or installation. Coverage ranges are wide because the surface matters: smooth, sealed surfaces go further than rough or absorbent ones. Measure your wall and buy the next size up.
Material cost per square foot
| Product | Size & price | Coverage | Material $/sq ft |
|---|---|---|---|
| Stucco Veneziano (Neutro) — smooth, 3 coats | 1KG — $28.95 | 16–25 sq ft/kg | $1.16–$1.81 |
| 5KG — $134.95 | 80–125 sq ft | $1.08–$1.69 | |
| 25KG — $389.99 | 400–625 sq ft | $0.62–$0.97 | |
| Stucco Veneziano (White Base) — smooth, 3 coats | 1KG — $27.50 | 16–25 sq ft/kg | $1.10–$1.72 |
| 5KG — $124.98 | 80–125 sq ft | $1.00–$1.56 | |
| 25KG — $367.00 | 400–625 sq ft | $0.59–$0.92 | |
| Stucco Veneziano — rough surface, 3 coats | 1KG — $28.95 | 7–10 sq ft/kg | $2.90–$4.14 |
| Marmorino Classico — 2 coats | 1KG — $28.95 | 3–4 sq ft/kg | $7.24–$9.65 |
| 5KG — $122.35 | 15–20 sq ft | $6.12–$8.16 | |
| 25KG — $364.95 | 75–100 sq ft | $3.65–$4.87 | |
| Continuo Living kit — large microcement kit | Kit — $794.95 | 100–125 sq ft/kit | $6.36–$7.95 |
| Kit + Base Levelant — $899.95 | 100–125 sq ft/kit | $7.20–$9.00 | |
| Concrete Art — 2 coats, smooth surface | 1KG — $28.95 | 8–10 sq ft/kg | $2.90–$3.62 |
| 5KG — $134.95 | 40–50 sq ft | $2.70–$3.37 | |
| 20KG — $269.95 | 160–200 sq ft | $1.35–$1.69 | |
| 25KG — $329.65 | 200–250 sq ft | $1.32–$1.65 | |
| Cadoro — 2 coats | 1L — $83.95 | 40–60 sq ft/L | $1.40–$2.10 |
| 4L — $296.99 | 160–240 sq ft | $1.24–$1.86 | |
| Marcopolo Luxury — 1 coat | 1L — $83.85 | 40–60 sq ft/L | $1.40–$2.10 |
| 4L — $318.00 | 160–240 sq ft | $1.33–$1.99 |
What the numbers mean
- Bigger sizes are much cheaper per square foot. Stucco Veneziano drops from about $1.81 to about $0.62 per sq ft at 25KG; Marmorino Classico from about $9.65 to about $3.65 per sq ft.
- Marmorino Classico looks expensive per square foot because coverage is low (3–4 sq ft per kg in 2 coats). It is a thick lime plaster, not a thin paint — so you use far more of it per square foot.
- Cadoro and Marcopolo Luxury are among the cheapest per square foot (about $1.40–$2.10) because one litre covers 40–60 sq ft. Stucco Veneziano at 25KG is cheaper still, at about $0.59–$0.97 per sq ft.
- Concrete Art sits in the middle ($1.32–$3.62 depending on size) — cheaper per square foot than Marmorino, pricier than Stucco and Cadoro. The big sizes bring it down to about $1.32–$1.65 per sq ft.
- Continuo Living is a full microcement system, not a single coat — a complete kit for larger projects (100–125 sq ft), including primer, decorative coat, link coat and two-component top coat. At $6.36–$7.95 per sq ft it is better value than the smaller Continuo kit was, and Marmorino Classico at 1KG ($7.24–$9.65) is now the priciest per square foot at small sizes.
What is not included
Primer (IDROFIS, ATOMO or DECORFOND depending on the product and surface), tools, wax or sealer, and labour/installation are not in these figures. Every job needs a primer — which one depends on the surface. If you are not sure what you need for your project, contact us and we will help you work it out.
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